Private Brands

Baby Basics®

With shampoos, diapers and formulas you can trust, Baby Basics combines the savings and unsurpassed quality to make your family smile.

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Culinary Circle™

Culinary Circle offers more than 150 affordable, restaurant-quality creations in the deli, bakery, frozen and center store aisles. Including on-the-go meals, elegant hors d'oeuvres and desserts, all products are priced approximately 20 to 25 percent below casual restaurant food.

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Equaline®

Equaline is a savvy, money-saving solution to your family's health and beauty needs. Available coast-to-coast, Equaline vitamins and supplements for adults and children are an affordable choice that mirrors national brand quality.

Essential Everyday®

Shopping for quality and value just got a whole lot easier. With Essential Everyday brand products, you'll be able to save money on hundreds of quality products throughout the store. Essential Everyday products are the same value and high quality that you expect from national brands.


Look for Essential Everyday products on the shelf. Real Savings. Highest Quality. Every Day.

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Shoppers Value®

Look for Shoppers Value to find significantly lower prices on everyday items in over 30 categories throughout the store.

Stone Ridge Creamery®

A simple taste of any one of our forty flavors will prove there's a guaranteed smile in every scoop.

Super Chill®

Super Chill creates high-quality, refreshing beverages for all tastes. Priced well below national brands, and of equal quality, our line of beverages promise the savings you're thirsting for.

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